Professional record
Selected Work
A concise record of selected brand engagements and the scope in which I contributed.
Some selected projects.
RAYSUN
Philosophical identity, GTM & RTM strategy, and Integrated Marketing & Brand Communication · 2022
Development of RAYSUN’s philosophical identity, Go-to-Market (GTM) strategy, Route-to-Market (RTM) strategy, and Integrated Marketing & Brand Communication in the lubricant category, connecting brand meaning and strategic positioning with market entry, channel architecture, distribution and coordinated brand communication.
LEMON Beauty Clinic
Brand consulting and identity · Tehran · 2020
Brand consulting within the development of LEMON Beauty Clinic for Zibanegaran Limo Group. The independent project record published in the Contemporary Architecture of Iran archive credits Mohammadreza Mehran Jalil as brand consultant. Independent project record.
Lime Lounge Skin Care & Spa
Brand identity strategy and development · 2021
Brand identity and development work for the skin-care and spa service concept within the Zibanegaran Limo portfolio.